TEDx ARUCAD is an independently organised TEDx event in Kyrenia Cyprus on the 13 of April 2019 by the ARUCAD Arkin University of Creative Arts and Design and Arkin Innovation Hub

In his talk, “TO REWARD INNOVATION”, Tobia Repossi discusses how to drive innovation in one’s environment and how to shape the design process. In doing so he introduces the concept of ‘synesthesia’ – the production of a sense impression relating to one sense or part of the body by stimulation of another sense or part of the body. In other words – a kind of crossing of the sensory wires, where some people can ‘smell’ colours or ‘see’ sounds. He asks the question, “How do we apply this to design?” Considering design in this way may lead to ways of ‘unlocking’ hidden depths of creativity.