Why
Our motto is “if I hear I forget if I see I remember, if I do I understand”. This sentence by Confucius underlines the attention we pay to do things and we believe that a good object/user interaction is the basis of every successful product.
We design products which are diverse working on interfaces and usability, service design and on implementation of functions. More interfaces and more functions, more interactivity and more usability mean acquiring a wider audience, more aware and more faithful.
Our project is for the individual, inclusive and holistic, and it tries to enhance human diversity rather than eliminate it, in the “Design for All” logic.
Our “Hands On” experience is the stimulus for our ethics and research, we always try to change the functions, and to innovate, otherwise, we give up not polluting with a product which does not meet expectations.
It’s this “Start with Why” approach that makes the difference between a product or a design that can compete and project into the future and the usual useless copy of another Apple gadget.
We provide a range of creative services because we create synaesthetic metaphors from field to field, combining analogic and digital knowledge to deliver complete products or services and this is our best strength.
During the years we’ve been the “Creative Garage” of Startups and of Small and Medium Enterprises and their single point of contact for consultancy, design, and service. This is confirmed by the many successful Startups we have helped to create, as well as the Spinoffs that we built from scratch.
Being up-to-date is the basis of our business: we dedicate a large part of our time to research and analysis because we have to give you the best trends and designs.
If you think you have got a good product, if you believe you can be a leader in the market, come and see us. We will show you some things we have “made” to let you understand if we are “made” for you.
Tobia è creativo, attento a tutti i dettagli, pratico epropositivo.
Molto disponibile ci ha sempreproposto soluzioni innovative e di altissima eleganza.
Ottimo professionista e persona perbene.
Andrea Crociani, XiaomiTobia, amico e partner, è sicuramente un professionista di grande valore.
Michele Rigoni, KeymoveTobia is an intelligent designer. investigates spaces and fields not covered before.
He works in China with the matrix, Italian culture and mentality.
Beautiful mind.
Giorgio Tartaro, Rai Radiotelevisione ItalianaI had the pleasure of working with Tobia on a creative design project.
I am happy to say that he is a true professional and a very smart and creative collaborator.
He has a keen eye for perfection.
He took something that was purely mechanical and made it look like a modern work of art while maintaining its functionality!
He has a great talent to simplify the design to create a minimalistic appearance.
I look forward to working with Tobia in the future as well on many other projects.
Waqar Hashim, Creative GizmosI had the opportunity to be one of Tobia’s students and to appreciate his dedication and approach to Industrial Design.
I can recommend him as a smart person and a valuable professional.
After following his module at the University of design of the Politecnico di Milano I asked him to be my tutor for my dissertation.
While we were working on my thesis I was very impressed by his commitment to the task and his desire to push and explore new ways of developing ideas.
Tobia is a great teacher, creative, collaborative, open-minded, passionate, constantly updated and genuine.
He is indeed an inspiring person.
Valentina Buoli, Jung von Matt PlayTobia was my teacher at Politecnico di Milano and he followed me in my thesis development in the furniture design field.
I worked very well with him, he was always very kind and ready to help me in looking for solutions for my “unconventional” projects.
He never told me “no, you can’t do that” but he always listen to me and tried to figure out the best way to let me realize what I designed.
I have great respect for him.
Nicoletta Crisponi, Blogger
