This project was part of a very articulated communication project for the Filiera consisting of marketing strategies, an exhibition, catalogue and brochures design, logo and corporate identity.
The factory itself is a huge instrument of communication due to its central position in the Valsugana Valley in Italy.
We decided to use the facades of the factory to communicate the company identity using colors and shapes declined from the corporate visuals.
The exhausting tower has been covered with colored panels in order to achieve a 3d effect and to mesmerize the tower with the bright sky of the surrounding mountains.