February 2022
Hardware is Hard
Why Hardware is so Hard, Hard, Harder! Yes! Designing for hardware startups is not easy, let’s see w [...]
September 2019
Where is your Design Made?
We live in an interconnected world where even design processes are now connected. Modern communicati [...]
February 2017
Design is dead, Good Design is born
I was recently reading the beginning of the amazing Gillo Dorfles' book "Introduction to Industrial [...]
November 2016
Synesthesia to predict the future
Our clients often ask about the future of their products. Especially in a world of fast changing tec [...]
September 2016
Stop promoting Copiers
Recently Shenzhen is visited by many journalists coming to give a picture of the city that is usual [...]
June 2016
Failure of Chinese Feng Shui
So the Pingan Building in Shenzhen is almost finished and it’s probably the symbol of the new politi [...]
February 2016
Italians Poets Artists Heroes
Yes, we are Italians and all China talks about us, we have a fantastic culture, our design is recogn [...]
October 2015
Why your product is wrong in China
What about if Chinese culture was not strange, but your product designed badly? For many European or [...]
August 2015
Be conscious to be a Startup
Opening an office in Shenzhen means dealing with the most exciting and fertile environment for start [...]
May 2015
Open Design will kill Design?
What is “Open Design”? Open design it’s a design that everybody can reproduce because the company th [...]
March 2015
Chinese Design: Re Mixing or Copying?
Re mixing is taking samples of published songs, putting them together to build a new song; Eminem kn [...]
January 2015
Ode to the Office Table
So here we are designing another working space for a futuristic IT Chinese company with office table [...]
No more Weird Buildings
During a recent convention on architecture, president Xi Jinping said that he wants to put an end to [...]
December 2014
Chinese Patent Nightmares
Patent law in modern mainland China began with the promulgation of the Patent Law of the People's Re [...]
Protectionism on Chinese Patents
Part of the new Chinese government silly protectionism is the new regulations about patenting. The C [...]
New ideas new fear
Chinese new challenge to evolve from the condition of “Factory of the World” to a nation that can ex [...]
November 2014
Understanding Chinese Product Design
Why is it important to understand Chinese Product Design? Because China today is the factory of the [...]
The Fish on Wheels and the Smart Cup
Thanks to my job I see customers everyday that come to my office or that I visit during the weekend [...]
October 2014
Not Made in China is a new Brand
"Next year we are going to bring some production to the U.S. on the Mac. We’ve been working on this [...]
Frankenstein Interior Design in China
I tried to ask myself why all the interior design projects that I see published in magazines and rev [...]
September 2014
Time to Market and Guanxi
The IT market is getting faster and faster and China is facing a new era because nowadays suppliers [...]
August 2014
Why Italy is ruining its design brands
The creative European entrepreneurs went to China to teach our way to do things, because they think [...]
Mistaking Technicality and Creativity
There's a sentence by Bruno Munari which I'm always in love with and fits perfectly to creativity in [...]
June 2014
Chinese Design needs to change
Chinese design is today trying to conquer the world with the help of a huge productive system behind [...]
May 2014
Mr. Wu is short and hates white
Mr. Wu lives in a five star hotel in the city, he's always surrounded by two big guys and he's very [...]
Failure Tolerated
Recently I found an advertisement that tells us a lot about the attitude towards research and develo [...]
March 2014
We make Pictures not Design
Computer Graphic Images (Rendering) are together the best and the worse part of the design project i [...]
January 2014
Chitalian design style
It's pretty difficult for a normal Chinese person to travel outside the borders of their country. I [...]